Knowing what people need and want is the key to understanding them. And if you can understand them, you can influence them and impact their lives in a positive way. If we were to boil down all the things we know about understanding people and narrow them down to a short list, we would identify these five things:
1. Everybody wants to be somebody. There isn’t a person in the world who doesn’t have the desire to be someone, to have significance.

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