Live 2 Lead (L2L) is coming up on October 7th! L2L is a leadership development conference designed to equip you with new perspectives, practical tools and key takeaways. I am hosting a live simulcast of the conference here in West Des Moines! Learn from world-class leadership experts, be prepared to implement a new action plan, and start leading when you get back to the office with renewed passion and commitment.

Last month, we featured keynote speakers Simon Sinek and Dan Cathy. This month, learn more about the event’s host, John C. Maxwell, and presenter Liz Wiseman.

John C. Maxwell

“A leader is one who knows the way, goes the way, and shows the way.”

John C. Maxwell is one of the most influential leadership and business experts of our time. Through the organizations he’s founded – The John Maxwell Company, The John Maxwell Team, and EQUIP – he has trained more than 5 million leaders in 188 countries. He is a New York Times #1 bestselling author and has sold over 26 million books.


In 2014, Maxwell was awarded the #1 Leader in Business title by the American Management Association, the World’s Most Influential Leadership Expert by Business Insider and Inc. Magazine, and also received the Mother Teresa Prize for Global Peace and Leadership from the Luminary Leadership Network.

Are you pausing to invest in the people in front of you?

Maxwell recently spoke at the Global Leadership Summit in August, sharing his insight on “The one thing to get right,” based on his recent book Intentional Living: Choosing a Life That Matters. “The one thing to get right in leadership: Intentionally, every day, add value to people.”

Maxwell believes that adding value to people is the core of leadership and that the only way to make the change you need to change is to be intentional about it. There is a thin line between motivating people and manipulating people. Leaders add value by serving others.

He’s identified 5 things to do every day that add value to people:

  1. To add value to people you must value people.
  2. To add value to people you have to think of ways to add value to people. Who am I going to see today and how can I add value to them?
  3. To add value to people you have to look for ways to add value to people. Be on a constant lookout for spontaneous ways to help others.
  4. To add value to people, you must go from knowing to doing. Ask at the end of the day, did I add value to people today?
  5. To add value to people you must encourage others to add value to people.

Liz Wiseman

“Great leaders understand that the person sitting at the apex of the intelligence hierarchy is the genius maker, not the genius.”


Liz Wiseman is a former executive at Oracle Corporation and now teaches leadership to executives and emerging leaders around the world. She is the President of The Wiseman Group, a leadership research and development firm headquartered in Silicon Valley. She has also written three bestselling books: Rookie Smarts: Why Learning Beats Knowing in the New Game of Work, Multipliers: How the Best Leaders Make Everyone Smarter, and The Multiplier Effect: Tapping the Genius Inside Our Schools.

In her research, Wiseman studied 150 leaders to determine what the role of a leader is in creating a brilliant team and the conditions under which people do their best work. She found leaders who are “multipliers” use their own intelligence to “provoke knowledge, skills and capabilities in others,” and “effectively double the power of their workforces.” She states the best leaders do not seek to “multiply themselves,” but instead grow the intelligence of their teams.

Wiseman’s research found people who work for “multipliers” give on average 95% of their intelligence to that leader. They are challengers who invite people to do hard things and stay in that space of tension that forces people to push themselves and excel.

Similarly, “diminishers” are leaders in an organization that bully and criticize, withhold information, and believe no one would be able to figure out a problem but them. People who work for “diminishers” typically only give 48% of their intellect to their work.

Wiseman says there are five ways leaders can shift their behavior to avoid being a “diminisher”:

  1. Ask questions
  2. Play fewer chips (Wiseman gave the example of an executive she was coaching who she handed five poker chips to on his way into a day-long strategy meeting. Each chip represented one contribution he was allowed to make to the meeting- either a comment, question or moving the discussion on a different topic – and each had a time limit for how long he was allowed to speak for.)
  3. Challenge people
  4. Let someone else lead
  5. It’s ok to help – but remember to give the pen back

To hear more from John C. Maxwell and Liz Wiseman, claim your seat at L2L. Enjoy the company of other local leaders as you learn together and inspire one another to add value in your community. This is the MOST influential leadership conference of 2016 and seats are filling fast. CLICK HERE TO SIGN UP TODAY!

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