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Fulfilling Your Purpose Leads to Exponential Success

Monte Wyatt & Brad Sugars, Sep 17, 2019

We all need something to be passionate about. When people are excited to show up for work it's because they can see that they are doing something of value for themselves and the broader community, every single day. This is purpose. On the other hand: it's hard to feel passionate about a company that’s only focused on making money.

When you fulfill your purpose, money flows.

Purpose is one of the components of the Discipline of Mission, along with core values and giving back. Together, they lead to creating emotional connection inside and outside your organization.

When organizations achieve their purpose, adding zeros flows. When you don’t know what your purpose is, there can be money problems and worse.

When you have a clear purpose, you’ll change the world and all the people and communities with whom your organization interacts.

When your entire team believes there’s a compelling reason for you to be in business, there’s an emotional connection with the organization that motivates and inspires them even when they have frustrations.

Purpose as part of the Discipline of Mission is also about social responsibility.

Social responsibility extends to your employees, your products, and everything your company does. Social responsibility means more than making a positive difference in the lives of our employees and our communities: it involves creating positive change in the world. Doing this adds zeros to your company and everything around you.

We believe that purpose statements built along these lines create strong emotional connections between a company and the people who work and interact with it. E.M. Forster, in his novel Howards End, uses the term "only connect" to remind us of the moral importance of connection between individuals, across the barriers of race, class, and nation.

The first steps to creating your purpose statement are asking yourself these questions:

  • What does our company do?
  • How do we do it?
  • Who do we provide this service for?
  • What value do we provide?

As you can see, a purpose statement must become something more than meaningless words. A company has to live its purpose with appropriate actions.

The retailer Zappos has listed its 10 core values on its website, and its purpose statement encompasses those values. The Zappos purpose statement is, “Delivering happiness to customers, employees, and vendors.” This is a purpose statement that seeks to build emotional connection. Zappos is renowned for its customer service, the speed of its delivery and the quality of its goods. It has also become very successful by sticking to its purpose.

To recap, when people are excited to show up for work it's because they can see that they are doing something of value for themselves and the broader community, every single day. This is purpose. When you fulfill your purpose, money flows.

The first steps to creating your purpose statement involve asking yourself what your company does, whom you serve and what value you provide.

We'd love to hear from you. How does your organization's purpose statement inspire you to do more than make money? Thank you for sharing.