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How to Implement a Program for Giving Back

Monte Wyatt & Brad Sugars, Jan 30, 2020

The Discipline of Mission is the reason the company does what it does. It describes the whole environment of the company, how it gives back to the community, and why it exists other than just to make money. It’s about social responsibility.

Social responsibility extends to your employees, your products, and everything your company does. Social responsibility means more than making a positive difference in the lives of our employees and our communities: it involves creating positive change in the world. Doing this adds zeros to your company and everything around you.

We think it’s important to get emotional sustenance where we work, in the things we do every day, and in the things we do to make our world a better place. Those emotional connections come from fulfilling our purpose, living our core values, and giving back to make the world a better place.

When you give to your community, you get something in return: the satisfaction of knowing your actions have made a difference to people in the local and global communities. The organization also gets something in return for using their business skills to improve their communities and making them stronger: goodwill from neighbors and consumers that leads to substantial feedback, referrals, and customer retention.

Business leaders specifically the executive team have an obligation to give their time and resources to those less fortunate, thereby setting an example for the rest of the team. We do better as an organization by doing good in the community.

There are many ways in which organizations have given back. These include supporting a local youth sports team, donating a delivery vehicle for local functions, donating to the food bank, providing workspaces for local charities, designating a local charity for your support.

You want to make your giving back program specific to your compony. So how can your organization implement a program of giving back?

Here are a few suggestions that will get you started.

Brainstorm ideas for giving back with heads of different departments.

Ask for input from every manager, to ensure that all workers have a say in how to give back. Being inclusive in this way will help ensure that employees have the personal motivation to give back, so that they are eager to contribute rather than feeling required to do so.

Determine which means of giving back will align with your company's core values.

See where your community could benefit from your organization's input. Does the community need trash removal? Gardening in public parks? Organizing civic events? Match your company's values with your community's needs.

Designate someone in your company to "own" this process, and to create a way to encourage and measure involvement, so that giving back becomes an everyday part of your work.

To recap, when you give to your community, you get something in return: the satisfaction of knowing your actions have made a difference to people in the local and global communities.

We'd love to hear from you. What are some ways your company gives back to the community? Thank you for sharing.