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Create Emotional Connection by Giving Back

Most of us know how good it feels to be of service to someone else. Random acts of kindness and selflessness not only help others but boost our own sense of worth. The same thing applies to our business.

Fulfilling Your Purpose Leads to Exponential Success

We all need something to be passionate about. When people are excited to show up for work it's because they can see that they are doing something of value for themselves and the broader community, every single day. This is purpose. On the other hand: it's hard to feel passionate about a company that’s only focused on making money.

Create Emotional Connection through Purpose

If you love what you do you never have to work a day in your life. If you love what you do, it's clear that you live with a purpose. For your company to thrive and build powerful emotional connections with your team and customers, it must also have a purpose.

Create Emotional Connection through Core Values

How you treat other people, interact with friends, show up for work, help others, and how you feel about the world all prove what matters to you.

Creating Emotional Connection through Social Responsibility

The Discipline of Mission describes the whole environment of the company, how it gives back to the community, and why it exists other than just to make money. It outlines a win-win-win situation where the organization grows and employs more people, who then have more money to spend, enabling other businesses to grow. It’s about social responsibility.

Create Emotional Connection through the Discipline of Mission

Everyone wants to connect. Everyone wants to feel that they are valued. Everyone wants to have a purpose in life. But the truth is, with so many people disengaged at the office, and outside the office, we need to think hard about how we run our businesses, and the effect this has on our emotional well-being and our connection with what we do and how we live.