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The Discipline of Business Development

Business Development is Key to Your Company’s Predictability

This discipline creates predictability by focusing your company on people instead of profit.

It stands to reason that the more a business focuses on customers (who are creatures of habit) instead of sales, the more likely it is that the business will succeed. If you only focus on sales (profit), you’ll lean toward competing on price. But focus on your relationship with your customers, and not only will you learn what led them to buy from you in the first place, but you’ll also learn what keeps them (or could keep them) coming back.

In other words, instead of generating random sales through pricing structures, you’ll be adding zeros through your growing base of satisfied customers who like you and want to continue their relationship with you.

Hyatt

Hyatt, the iconic American multinational hotel chain, drives revenue by building brand preference. The company uses sophisticated, quantitative strategic analytics and predictive modeling tools to identify the most profitable customers, enabling it to leverage choice in all facets of marketing. Hyatt’s strategy is rooted in a comprehensive understanding of its customer segments, the dynamics of the markets in which it does business and the effective use of new technologies.

Airbnb

Airbnb is a go-between for travelers and hosts, charging hosts a 3% commission to rent their properties as short-term accommodations and charging travelers 6-12%.

Everything Airbnb does starts with its core customers. A comprehensive digital marketing strategy is centered around hosts and guests, leveraging their experiences. Airbnb encourages users to invite new members to try its services via email, a powerful referral tool, with referrers receiving a $25 travel credit when new members undertake their first trip and a $75 credit when they host for the first time.

Airbnb understands that when guests feel heard, they’ll advocate enthusiastically on its behalf, both online and off.

Free Business Development Resources

Want to learn more about the discipline of business development? Download white papers and read our blog. Explore these free resources, put these principles and practices to the test in your company. If you need more help, you can learn more about our services.

Free Resources

What People Are Saying About Pulling Profits

Jeffrey Gitomer
author of The Little Red Book of Selling and The Sales Manifesto

“Profit is not just money left over from sales and operational costs – it’s the reward for a job well done and a plan well executed. It’s where hard work meets team-work. And it’s the value you create that adds to your growth and legacy. “Pulling Profits Out of a Hat – Adding Zeros to Your Company Isn’t Magic.” is a gem. A 10-carat diamond in the rough. All you have to do is take it for yourself and craft your own jewel. Monte Wyatt is a world-class business coach and profit generator. Brad Sugars is a world-class entrepreneur and wealth generator. Learning from these two you can’t go wrong.”

Dr. Ivan Misner
Founder of BNI

“In Pulling Profits, Brad Sugars and Monte Wyatt show how every single person in a company is vital to its success. Pulling Profits provides a disciplined and exciting approach to build on the untapped potential of a business. Brad and Monte take us through their customized steps to ensure that all constituents of an organization – the company, the customer, the team member, the stakeholder, and the community – understand and contribute to creating magic to add zeros to the bottom line. Everyone who wants to achieve exponential business growth needs to read this book.”

Sharon Lechter
CPA CGMA, Author of Think andGrow Rich for Women

“Pulling Profits reveals how to identify new income streams by pulling enormous wealth out of overlooked areas of your business. Using their vast experience as two of the world’s leading business and executive coaches, Brad Sugars and Monte Wyatt offer a system to help you achieve sustainable, exponential growth in all levels of your organization. They provide definitive action steps to fix what needs help, and even to vastly improve what’s already working well. Pulling Profits is a handbook for building a sustainable business.”