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The Discipline of Strategy

Strategy Is Key to Your Company’s Sustainability

Strategy is about skillful management that attains an end. And that end is more than margin, profit, or revenue — it’s sustainability: your business outlasting your competition and, ultimately, you. We call this winning.

Winning, or ensuring sustainability, is one of the prime duties of senior management of any organization. Winning becomes easier when leaders have a clear strategy to guide their decision-making process because a clear strategy defines how an organization will win.

A clear strategy provides a vibrant picture of what winning looks like for the company, and every department and every position.

Southwest Airlines

Southwest Airlines' single-sentence strategy is “Wheels up,” a reminder that the company is only making money when its planes are in the air. Everyone works to keep the fleet on the ground for as short a time as possible. Pilots and attendants work with the ground crew to clean planes between flights. Passengers line up with no seat assignments and fill the plane as quickly as getting on a bus. All their planes are Boeing 737s, so crews and staff need to know only one type of aircraft.

IKEA

IKEA’s business strategy in a single sentence is Flat-pack furniture. Ikea captured the international imagination by providing a wide range of well- designed and functional home furnishings at prices so low everyone can afford them since their flat-packed furniture ships so cheaply.

General Electric

General Electric’s single-sentence strategy grew from CEO Jack Welch’s goal in 1981 to make GE the most competitive corporation in the world. This became “Number One or Number Two in all business categories, or fix it, close it, or sell it.”

Twenty-five years later, in 2005, this iconic American multinational corporation filed a federal tax return that was 24,000 pages long in a 237-megabyte data file

Free Strategy Resources

Want to learn more about the discipline of strategy? Download white papers, read our blog. Explore these free resources, put these principles and practices to the test in your company. If you need more help, you can learn more about our services.

Free Resources

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Are you struggling to take your company to the next level? Do you want a clear sustainable strategy? Do you want to make your company great? Adding Zeros certifies and trains facilitators around the world that can give you and your executive team the guidance you need to master the discipline of strategy and add zeros to your company. Explore our services.

Are you a business coach or consultant interested in helping companies add zeros? Learn more about our licensee program.

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