Daniel brings more than 25 years of experience in marketing, business development, e-commerce, distribution, product development, content production, digital communications, media relations and public affairs in Southeast Asia. Successful in various start-ups and experienced in new market entry, strategic alliance, partnership, distribution, revenue enhancement and business development. He has the ability to translate consumer insights into realistic, actionable and strategic plans that lead to sustainable growth. Having a strong understanding in both consumer insights, sociology, and purchase moments utilizing digital technology. Having experienced first the constant need of transformation or face disruption, Daniel is now focusing mainly on People and Organization development in creating business clarity and execution discipline. Daniel brings sound commercial understanding having built and led several successful ventures including MTV Asia Indonesia, Universal Music, PT Djarum, Multiply.com, Yahoo.com, CNBC, Air Asia and Garuda Indonesia and still finds time to nurture the E-commerce and Start Up industry in Indonesia. He is also a public figure and acknowledged expert in digital commerce, marketing, public relations and digital activism.


Advising, mentoring and facilitating C-Level Executives, Business Owners and Executive Teams in finding clarity and growth to achieve their objectives, with the focus on Strategic Thinking, Execution Planning, Executive Development, Employee Engagement, Corporate Culture, and Digital Transformation at Augment.id


Universitas Katolik Parahyangan

Bachelor of Science (BSc), International Relations and Affairs


  • Strategic Thinking and Execution Planning – Adding Zeros Business Disciplines

    2020 - Present

  • Employee Engagement & Corporate Culture – Engage & Grow People Activation

    September 2018 - Present

  • Strategic Thinking and Execution Planning – Adding Zeros Business Diciplines
  • Chief ADSvokator at ADSvokat Jakarta November 2017 - Present
  • Commissioner at PT. Cashlez Worldwide Indonesia, Jakarta March 2016 - 2019
  • Supervisory Board Member - Founder Indonesia E-Commerce Association, Jakarta June 2016 - Present
  • Indonesian Digital Economy Strategic Initiative – Assistant to the Minister of Communications and Information

    August 2017 - Present

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