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The 5 Disciplines of Adding Zeros

How to Achieve Exponential Growth

Great companies are not born that way, they are the result of hard work, dedication, and time. The 5 Disciplines are simple principles that, in practice, will help your company succeed in serving your company’s key Constituents, and allow your company to become sustainable, predictable, stable, consistent, and emotionally connected to your customers, your community, and your team.

The 5 Discipline Advantage

Strategy

Your business strategy is your articulation of the way you do business. It consists of two parts: where you want to go (your goals), and the roadmap that gets you. Mastering these Disciplines makes your business sustainable.

Read More about the Discipline of Strategy

Business Development

Business Development goes well beyond sales. The more a business focuses on customers instead of sales, the more likely it is that the business will succeed. Mastering this discipline results in predictability, the holy grail of business.

Read More about the Discipline of Business Development

People

As a leader of business, you don’t build your business, you develop your people, and they build the business. When CEOs get this right, everything flows from there. This Discipline is all about stability.

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Execution

Execution is about creating familiarity and a level of assurance that you have your act together, you’re in control, and you’re dependable. Mastering this Discipline creates consistency in business.

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Mission

Mission is not a having a great mission statement, but having a clear purpose that everyone inside and outside the company understands. This allows a company to create deep and lasting emotional connections with all stakeholders.

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What People Are Saying About Pulling Profits

Jeffrey Gitomer
author of The Little Red Book of Selling and The Sales Manifesto

Profit is not just money left over from sales and operational costs – it’s the reward for a job well done and a plan well executed. It’s where hard work meets team-work. And it’s the value you create that adds to your growth and legacy. “Pulling Profits Out of a Hat – Adding Zeros to Your Company Isn’t Magic.” is a gem. A 10-carat diamond in the rough. All you have to do is take it for yourself and craft your own jewel. Monte Wyatt is a world-class business coach and profit generator. Brad Sugars is a world-class entrepreneur and wealth generator. Learning from these two you can’t go wrong.”

Mark C. Thompson
best-selling author of Admired - 21 Ways to Double Your Value, Success Built to Last and Now, Build a Great Business!

"Brad Sugars and Monte Wyatt know that leaders don’t build businesses – leaders develop their people and it’s the people who build businesses. But how do you get that to happen? Brad and Monte know – and they’re sharing their insights with readers. As two of the world’s leading executive and business coaches, Brad and Monte have taken their proven strategies for finding hidden value in all aspects of an organization, from the bottom up, and they’ve created a step-by-step method for exponential growth. Pulling Profits is that rare book: a truly practical guide to creating a stronger, more profitable business."

Aaron Scott Young
CEO, Entrepreneur, Creator, The Unshackled Owner Program

"How do you build a sustainable company? How do you create exponential growth? Brad Sugars and Monte Wyatt know how. In Pulling Profits Out of a Hat, these topnotch businesses and executive coaches have turned their wide-ranging experience into an extraordinarily detailed program for business success. It all starts by placing people over profit and building from there."