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The 5 Disciplines of Adding Zeros

How to Achieve Exponential Growth

Great companies are not born that way, they are the result of hard work, dedication, and time. The 5 Disciplines are simple principles that, in practice, will help your company succeed in serving your company’s key Constituents, and allow your company to become sustainable, predictable, stable, consistent, and emotionally connected to your customers, your community, and your team.

The 5 Discipline Advantage

Strategy

Your business strategy is your articulation of the way you do business. It consists of two parts: where you want to go (your goals), and the roadmap that gets you. Mastering these Disciplines makes your business sustainable.

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Business Development

Business Development goes well beyond sales. The more a business focuses on customers instead of sales, the more likely it is that the business will succeed. Mastering this discipline results in predictability, the holy grail of business.

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People

As a leader of business, you don’t build your business, you develop your people, and they build the business. When CEOs get this right, everything flows from there. This Discipline is all about stability.

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Execution

Execution is about creating familiarity and a level of assurance that you have your act together, you’re in control, and you’re dependable. Mastering this Discipline creates consistency in business.

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Mission

Mission is not a having a great mission statement, but having a clear purpose that everyone inside and outside the company understands. This allows a company to create deep and lasting emotional connections with all stakeholders.

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What People Are Saying About Pulling Profits

Bryan and Jeffrey Eisenberg
partners in Buyer Legends, and authors of national bestsellers Call to Action and Waiting For Your Cat to Bark?

"When a business knows its people and understands its clients at a personal level, the business will grow. It seems simple, but execution takes discipline and a well-thought-out strategy. That’s what Pulling Profits provides: a plan of action for exponential growth, thanks to its focus on people. It gives business owners the tools to make detailed assessments of their companies and the part that everyone in an organization plays in its success. Only when you truly understand every stakeholder, from customer to colleague, can you start the strategic thinking you need to build a sustainable and profitable company."

Michael J. Losier
best-selling author of Law of Attraction, Law of Connection and Your Life’s Purpose

"Adopting the culture of an abundant mindset creates manifestations, some call MAGIC. Brad and Monte’s resource guide will help spread this mindset at your workplace. Law of Attraction at work - literally."

Craig Handley
CEO of ListenTrust, author of Hired to Quit, Inspired to Stay

"Pulling Profits Out of a Hat shows why it’s so important to look at the small stuff that businesses usually ignore: emotional connections, employee engagement, employee retention, and community. But focusing on these and other overlooked areas of your business, Brad Sugars and Monte Wyatt give you exceptional tools to build exponential growth."