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Strategy is about skillful management that attains an end. And that end is more than margin, profit, or revenue — it’s sustainability: your business outlasting your competition and, ultimately, you. We call this winning.
Winning, or ensuring sustainability, is one of the prime duties of senior management of any organization. Winning becomes easier when leaders have a clear strategy to guide their decision-making process because a clear strategy defines how an organization will win.
A clear strategy provides a vibrant picture of what winning looks like for the company, and every department and every position.
Need the Discipline of Strategy in Your Organization?
Southwest Airlines' single-sentence strategy is “Wheels up,” a reminder that the company is only making money when its planes are in the air. Everyone works to keep the fleet on the ground for as short a time as possible. Pilots and attendants work with the ground crew to clean planes between flights. Passengers line up with no seat assignments and fill the plane as quickly as getting on a bus. All their planes are Boeing 737s, so crews and staff need to know only one type of aircraft.
IKEA’s business strategy in a single sentence is Flat-pack furniture. Ikea captured the international imagination by providing a wide range of well- designed and functional home furnishings at prices so low everyone can afford them since their flat-packed furniture ships so cheaply.
General Electric’s single-sentence strategy grew from CEO Jack Welch’s goal in 1981 to make GE the most competitive corporation in the world. This became “Number One or Number Two in all business categories, or fix it, close it, or sell it.”
Twenty-five years later, in 2005, this iconic American multinational corporation filed a federal tax return that was 24,000 pages long in a 237-megabyte data file
Are you struggling to take your company to the next level? Do you want a clear sustainable strategy? Do you want to make your company great? Adding Zeros certifies and trains facilitators around the world that can give you and your executive team the guidance you need to master the discipline of strategy and add zeros to your company. Explore our services.
Are you a business coach or consultant interested in helping companies add zeros? Learn more about our licensee program.
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"Never stop learning – so your company can always grow. That’s one of the powerful lessons of Pulling Profits Out of a Hat, a killer book about creating exponential growth. Authors Brad Sugars and Monte Wyatt have given business owners and entrepreneurs a real handbook for sustainable growth, with action steps that will change how you do business. Their 5 Disciplines will enable you to create a truly engaged company for your employees, your customers, and your community."
"I’ve witnessed Brad Sugars, Monte Wyatt and their brilliant team of coaches deliver exceptional value to their business owner clients for decades. Pulling Profits is a stellar step-by-step guide to sustainable success."
"Brad Sugars and Monte Wyatt know that leaders don’t build businesses – leaders develop their people and it’s the people who build businesses. But how do you get that to happen? Brad and Monte know – and they’re sharing their insights with readers. As two of the world’s leading executive and business coaches, Brad and Monte have taken their proven strategies for finding hidden value in all aspects of an organization, from the bottom up, and they’ve created a step-by-step method for exponential growth. Pulling Profits is that rare book: a truly practical guide to creating a stronger, more profitable business."